http://www.olympic.org

Olympic Marketing:   Where does the money come from?

1. Broadcast Rights:  53% - Us$ 2 229 million

2. Sponsorship:         34% - Us$ 1 459 million

3. Ticketing:              11% - Us$    441 million

4. Licensing:                2% - Us$      86 million

siehe:   http://www.olympic.org/uk/organisation/facts/introduction/index_uk.asp

written in german:

"Spiele fuer 4,5 Milliarden Dollar"     -   Die Presse

Vergleich zwischen den Olympischen Spielen 1936 in Berlin und 2008 in Peking    von Franz Alt